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Special Features
M R Reporting : CRM Solution for Pharmaceutical Marketing Companies
  • 15,000 + Online Users
  • Very User Friendly
  • 24 x 7 Online Support
  • 100% Implementation Success Rate
  • All India Sales and Support Network
  • Absolute Time & Cost Management

MR Reporting is a pioneer online Pharmaceutical Customer Relationship Management (CRM) Software, developed and marketed by E-Tech Services Pvt Ltd (ESPL). Operating successfully for last five years in the pharmaceutical manufacturing and marketing industry, in all major cities of India and abroad, MR Reporting has gained immense praise and admiration from its users. This is the first and unique CRM software from E-Tech that has brought name and fame for the company.

After thoroughly analyzing the industry and the way medical representatives work in the field, we felt the urgent need to develop a simple and user-friendly CRM Software that will increase the Sales Force Effectiveness in Pharma industry. Years of research and consultation with the top industry players emerged as an unbeatable product that offers features and services unmatched in the industry. Complete in all aspects, MR Reporting is a perfect online Field Data Management System that enables speedy and hassle-free reporting of pharmaceutical field representatives to their respective reporting heads. Now, companies will completely forget the tedious and time taking procedure of manual reporting and paper work and can save precious resources.

Our software does not require its users to have any specific computer knowledge. Anybody, who is aware of general computer applications and even those who are not computer literate, can easily fill their Daily Call Reports (DCR) and send the same instantly to the company, saving the cost involved in the courier services. Simultaneously, the software facilitates the managers at all levels to assign responsibilities to their team members at any moment of time. The DCR filled in by the field sales representative automatically gets updated in the company's Management Database System and can be accessed by the company, both online and offline. All these combined, save a lot of valuable resources in terms of TIME, MONEY and EFFORT, making the process more efficient and transparent.

Some of the distinguished features of MR Reporting CRM Solution are detailed below :

Secondary Sales Automation

Medical Representatives are required to submit Monthly Stock and Sales Closing Reports to their Headquarters. This process of manually preparing the stock and sale statements is cumbersome and highly prone to mistakes. With the help of MR Reporting Software's Secondary Sales Module, The Medical Reps get their Primary Sales and Opening Stocks from the company and they are needed to just fill the closing stock on the given form. The Stock and Sale Report gets generated instantly and without any mistakes.
Advantages of our Stock and Sales Report module
  • No calculation to be done by the medical rep.
  • Automatic Calculations for Primary and Secondary Sales (in units and in value).
  • Consolidated Stock and Sale Reports for Managers and Administrators.
  • Primary Vs Secondary Sales Month Wise Progression Report (Headquarter Basis)
  • Primary Vs Secondary Sales Month Wise Progression Report (Stockist Basis)
  • Primary Vs Secondary Sales Month Wise Progression Report (State Basis)
  • Very easy to use and fast interface.
  • Can be integrated with any existing Invoicing/Billing software to get instant updates of Primary Sales.
  • In absence of integration with existing Invoicing/Billing software, data can be transferred via M.S. Excel files.
  • Please see Annexure-A for Stock & Sale Reports snapshots.

CRM Activity Management

Doctors are the most important customers for Pharmaceutical companies as they decide which product to prescribe to patients as per their medical needs. Apart from the providing samples, visual-aids and product detailing, companies also carry out CRM Activities to show their respect and gratitude to the Doctors. Companies investing on CRM activities want to track the response with revenue generated at different levels. There is hardly any system that takes care of these activities and provides the management with a measurable output. MR Reporting manages the entire CRM activities through a robust and easy to use module that takes care of all processes and provides measurable output too.
Advantages of our CRM Activities management module
  • Specific doctors can be selected by Medical Reps for CRM activities subject to approval by their immediate Manager.
  • After Doctor list compilation the activity description with business expected and tenure of CRM activity can be submitted.
  • On a monthly basis, the Medical Reps have to furnish the gross ROI generated by the Doctors.
  • ROI report gives detailed view of month-wise CRM activities done Vs ROI Generated.
  • CRM Activities performed in a particular region or MR can also be generated.
  • Please see Annexure-B for CRM Activity Reports snapshots.

Samples and Gifts Distribution

Our software M R Reporting enables pharmaceutical companies to issue and track gifts and samples to MRs and their distribution to Doctors and Chemists. Pharmaceutical companies can determine the available balance of Gifts and Samples left with MRs. In most pharmaceutical companies, only the issue of samples and gifts is tracked. Details of samples and gifts distributed to doctors (when and to whom) is not tracked. MR Reporting helps pharmaceutical companies manage Samples and Gifts distribution with ease of use and proper managed tracking. Advantages of our Samples and Gifts Distribution module
  • Bulk Samples and Gifts can be issued to individual or group of MRs.
  • Complete track of Samples and Gifts Stocks are maintained.
  • Samples and Gifts are deducted from the Medical Reps account whenever he delivers them to Doctors.
  • Samples Received and Distribution Reports.
  • Gifts Distribution and Tracking Reports.
  • Please see Annexure-C for Samples and Gifts Distribution Reports snapshots.

Daily Call Reports (DCR)

M R Reporting provides Daily Call Report management, enabling pharmaceuticals companies to manage daily activities of its sales force of Medical Reps and Managers. M R Reporting allows pharmaceutical company administration to have detailed analysis of DCRs submitted from diverse geographical regions via a simple user interface. Some of the advantages of the DCR Module include:
  • Detailed format of Daily Call Reports.
  • No typing required, all parameters on selection basis.
  • Doctor Calls, product detailing, samples and gifts information can be submitted together with ease.
  • Misc. Expenses, Chemist POB and Stockist visit are also recorded.
  • Certain checks and validations are maintained to ensure timely submission of DCRs.
Management can access data submitted by MRs round the clock. DCR Reporting Software lets MRs to submit their DCRs by simply visiting a password protected Internet website. Thus, it saves the effort and costs associated in entering the data from the paper forms at the Head Office. M R Reporting is a cost effective solution serving a number of global and domestic clients.

Doctor Activity Management

M R Reporting offers Doctor Management as its key feature for pharmaceutical marketing companies. Pharmaceutical companies want an advanced and modified tool to manage their Doctor Visits.
Year Activity Report Of Doctor
Doctor Management Features:
  • Doctor Visits Planning and Tracking.
  • Target Products Detailing and Samples Issued.
  • Doctor Activity Analysis.
  • Details of Frequency of Visits.
  • Missed Doctors Report.
  • Doctor Category wise Analysis Reports
  • Birthday / Anniversary Reminders.
M R Reporting's Doctor Management features adheres to the International Standard and delivers value added services and solutions based on innovative applications. We are committed to offering our clients with quality technical products and services by accomplishing their high moral and ethical standards.

Monthly Expenses Management

Previously, Pharmaceutical companies had to believe in what their MRs said concerning expenses. In order to make the expenses of MRs transparent, we have added new feature of expense management to our software M R Reporting. After logging in into the software, pharmaceutical companies will determine expenses of medical representatives extensively.
Original Expense Report
Features of expense management:
  • Automatic Generation of Monthly Expenses.
  • Traveling Expenses based on Standard Fare Chart and Tour Program.
  • All Miscellaneous Daily Expenses Included
  • Approval Management System for Expense Control
With the help of the software, companies are able to finalize expense reports quickly, easily, and cost effectively. The software keeps, and analyzes all employee-initiated expenses, from leisure and travel expenses to miscellaneous daily expenses. Our new feature of expense management helps our customers in getting comprehensive expenses of each MR.

iSMS (Intelligent SMS) Utility

SMS are an integral part of our daily lives. A SMS helps transmit information to the point and immediately. We have integrated a SMS utility named as iSMS in the MR Reporting Software. This utility helps the admin to SMS key information, notices, messages to the sales force with ease. There is also a provision of an automatic sending of SMS based on specific events. Features of iSMS management:
  • Bulk SMS can be sent to individuals or groups.
  • Flexibility of sending SMS to multiple designations at various Headquarters and States.
  • Auto SMS sending on specific events such as approvals, report locking, etc.
  • Very cost effective and easy to use module.

Additional Utilities

Other than the above described distinguished features, M R Reporting also provides some additional utilities that are adds great value to the application. Benefits of Additional Utilities:
  • Online Tracker : This utility captures the online activities of all users in real time such as Login/Logout times, IP address, Time spent on application, etc.
  • Broadcast Message : This utility broadcasts a specific message that is displayed as a marquee to all users after Logging in.
  • Attendance Management : This report gives complete attendance details of the sales force as per their DCR.
Online Tracker

Cost Benefits

Using Sales Force Automation solution has immense cost benefits. Our product MR Reporting gives additional cost benefits and our clients have also given us excellent feedback on the same. A recent survey of our clients revealed the following information.
Cost Savings After Implementation

Data Confidentiality

Data security and confidentiality are two critical areas that are of high importance to us. Our company, E-Tech Services Pvt. Ltd. is an ISO 9001:2008 certified company. Additional to this we sign a NDA (Non Disclosure Agreement) with all our clients to ensure data safety. The format of NDA can be provided on request. We have our own dedicated servers at New Delhi, Gurgaon (Haryana) and U.K. Our application works on a cloud platform and hence a sperate instance is allotted to each and every client ensuring high data safety standards.

Performance Standards

With a guaranteed uptime of 98% at all times, we have the best performing SaaS based application in the pharma industry. The access speed, easy loading user interfaces are a delight for every user. The application has been designed keeping in mind the internet environment that a Medical rep will get in the remotest of areas.
Increased Management In Key Areas
We are servicing over 12000+ users per day through our servers. Our clients have been using our services for more than 6 years in a row with great conviction.

Pharmaceutical companies in India are leveraging a mounting arsenal of promotional tools on behalf of their companies. But the power and significance of the sales force remains a vital factor. In today's competitive market, manufacturing companies often need to streamline their sales organization and calculate their sales rewards strategy to earn competitive advantage and optimize individual performance.

For sales force effectiveness, there are a number of companies available in India helping companies to create organization and resource requirements, prioritize goals, responsibilities and selling time, and build up the right rewards for the right performance. Apart from making strategies, the companies also help in directing their clients' sales force to execute those strategies. For pre and post sales, get associated with such a company.

People from all over the world are aware that Internet has become a crucial part in their day-to-day lives. Without the availability of any software, it is very tough to manage a company, so the birth of cloud based CRM takes place. Features of cloud based CRM include:

  • Decrease in the overhead cost of ownership
  • Flexibility to get access customer data from any diverse location in a secured way
  • Ease the way of communication
  • Provide an enhanced customer satisfaction, customer faithfulness and customer retention

With the cloud based CRM (customer relationship management), people achieve the live interactivity with their colleagues, employees, sub-ordinates, seniors. Apart from streamlining business functions, the tool also tracks the leads. It enables users to share business information, tasks and documents in real time.

The Indian pharmaceutical industry is not only one of the leading manufacturing sectors of India and but also is the world's second-largest by volume. India has become the world's top notch leader in the manufacture of standard generic drugs, ever since the Patent Act 1970 permitted the country to sincerely approach and contribute in the pharmaceutical industry worldwide. The country is not only involved in research and development of drugs, but also in manufacturing at low rates.

The skilled workforce and up-to-date technological advancements of pharmaceutical companies in India ensure the expansion of the industry on the international platform as well as within country. Some of the reputed and esteemed pharmaceutical companies in India include Ranbaxy, Dr Reddy's Laboratories, Cipla and Sun Pharma Industries. The sector is estimated to value about $3.1 billion (USD).

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M R Reporting CRM Software is Designed & Developed By: E-Tech Services